Would you like to have your book carried in The Boerne Bookshop or participate in an event at the store?

The Boerne Bookshop maintains a well-curated inventory with an eclectic mix of quality options for the reading enjoyment and home libraries of our customers. This reputation is important to us, our customers, and the authors who allow us to carry their books. We are delighted to consider welcoming your work as part of our store, and we look forward to a mutually prosperous endeavor. Please continue reading to learn how to stock your book here or join an Author Alley weekend signing, and to discover what we have found brings success to the author/bookshop relationship.

Our Role & Your Role

Stocking Your Book at The Boerne Bookshop

We love carrying books from local authors and anyone we have met that has a meaningful message that would benefit our community. Unfortunately, we cannot carry everything or place every book on the prime displays of our store. What we can do is offer to carry books we think will sell and stock them for a reasonable time. Here are the key points of what we provide authors:

If you are an author interested in getting your book on our shelves, please read carefully.

The Boerne Bookshop customers trust us to provide a well-curated inventory with quality options for their reading enjoyment and home libraries. While we wish we had the space to carry everyone's book, that's just not the case. We are happy to look at your book to determine if it would be a good fit for our store so long as it meets all our criteria.

  1. We will evaluate a complimentary copy of any author’s book for quality and appropriateness in our store.
  2. Books we accept will be stocked in the store for 1 year. If a book sells, we will reorder more from the author (we pay 50% of cover price) or Ingram as the author prefers. We do not sell on consignment. Any book that does not sell within 1 year will be put on the Clearance Cart and will not be reordered.

Authors are the source of all the wonderful content in our store. As such, they carry the burden of creating a product that appeals to customers and gives them a meaningful experience. To that end books should have a professional appearance in editing and design. This includes the title and author on the spine (if possible), and an ISBN. Book pricing is left to the author but should align with comparable titles. It is also important that authors promote their books as available at The Boerne Bookshop on social media, to friends, family, and fans. While we carry books, marketing is very important and must be led by the author. In addition to the professional appearance as described above, here’s a few additional specifics we require to consider your book:

  1. Create a great product for our customers.
  2. Email the following information to our Author Coordinator at contact@theboernebookshop.com with the subject line Adding My Book to The BBS:
    1. Provide us with your author name, real name, email address, & contact phone number.
    2. Let us know if you are a Kendall County or Texas resident.
    3. Let us know where we should reorder the book from after it sells.
  3. Provide us with a complimentary copy to review and sell (not ARCs). You may hand-deliver or mail these to us at ATTN: Author Coordinator, The Boerne Bookshop, 153 S. Main St. #120, Boerne, TX 78006
  4. Market your book so it sells and we can continue to carry it.

IMPORTANT NOTE: We will NOT add your book to our shelves until we have an email from you with the requested information. If we still have not received an email from you within three weeks of receiving your book, we will donate your book. These are YOUR books — help us help you.

PLEASE: Do not make first contact in person, as we will direct you to this page and ask you to provide the needed information via email.

Participating in an Event at The Boerne Bookshop

The Boerne Bookshop offers unique opportunities for authors to participate in a book event. For all events, we provide signing and selling space, book processing and sales as needed, and marketing support. While we enjoy hosting authors and seek to have a variety of events, authors need to understand that they are responsible for the success of their event. Please plan to take an active part in preparing for and running your event. Help us help you.

After we have established an event date, please determine which store newsletter your event will be advertised in and make sure we receive all the below listed content in time to be included with our marketing. You should be prepared to be proactive in your marketing and ensure we receive this information in a timely manner. Due dates for issues are:

  • Jan/Feb-Dec 1
  • Mar/Apr-Feb 1
  • May/Jun-Apr 1
  • Jul/Aug-Jun 1
  • Sep/Oct-Aug 1
  • Nov/Dec-Oct 1

For example, if you are scheduled for the August Author Alley, we must have all your information by June 1st.

We encourage authors to have their own Point-of-Sale (POS) method and to manage their own sales at events. That way you, the author, receive 100% of the proceeds. However, if you prefer, we will handle sales for you and pay you 75% of the proceeds after the event closes.

Hosting Author Events at The Boerne Bookshop

Author Alley: If you’re looking for a fun and novel way to promote your book, join our new book fair! The Boerne Bookshop hosts a multi-author mini-book fair in the Richter Studio from 12pm - 4pm of the second Saturday of each month. This coincides with the City of Boerne Market Days and the Second Saturday Author Signing hosted by the Patrick Heath Boerne Public Library. You do not have to have your book carried at The Boerne Bookshop to take part in the Author Alley. A table and chairs are provided but you should consider bringing a tablecloth and be properly prepared for the weather. We highly suggest you bring your own POS capability. If necessary, we can provide POS inside the store for 25%, but it is somewhat more challenging and requires you to trust your customers (check with us for details). We can host 6 authors per month. We do our best to accommodate everyone, but these tables are in high demand and we cannot guarantee placement, so sign up early. Complete the Author Alley Application below to get on the calendar now. Submitting this form DOES NOT get your book into The Boerne Bookshop. Complete this form ONLY to be part of Author Alley.

Richter Studio

Readings: We offer an additional event option to those authors whose books we carry. Once we have agreed to stock your book and if you express interest, we can begin a Reading Event discussion. Our Readings are typically held during quieter store hours, as we do not have the footprint space for a designated reading area. We hold Readings for adults on Thursday evenings or Sunday afternoons and Readings for children's books only on Sunday afternoons. During these events, the author reads from their work, takes questions from the audience, and chats with readers. These events are typically better for authors that already have a strong following or that have a book comparable to current popular titles. These events will also require a much greater marketing effort on the part of the author to build attendance. We cannot promise an audience, so we recommend that only authors who know they have a fanbase willing to participate plan a Reading.

If you are an author whose book is stocked at The Boerne Bookshop and you are interested in doing a Reading, please email our Author Coordinator at contact@theboernebookshop.com with a preferred date in mind and let’s start the conversation.

Our Local Kendall County Authors

Saige Diaz

Saige lives in Texas with her husband and two kids. Her love of nature and Jesus inspired her to create this book. When she is not exploring nature with her family and raising her kids, she works as a social worker and runs her own wedding floral business.

Gil Dominguez

A San Antonian born and reared, Gil served in the Army from 1967 to 1970, which included an assignment in Vietnam. He graduated from John F. Kennedy High School in the Edgewood Independent School District and holds a B.A in journalism and an M. Ed. in government and English, both from Texas State University-San Marcos, and an M.S. in counseling from Texas A&M University-San Antonio.  Gil worked for more than 30 years as a Department of Defense writer, editor, and public-affairs specialist. While employed with the Air Force he was selected to attend the Joint Course in Communication at the University of Oklahoma, Norman, completing the training as Honor Graduate – the first civilian in the first 30 years of the program to receive that distinction.  In addition to his federal employment, Gil has also taught government, English composition, and technical writing as an adjunct instructor with community colleges in town. He lives in San Antonio with his wife, Rosemarie.  If you wish more information on This Used to Be San Antonio, would like to host a presentation or book-signing, or conduct an interview with Gil, please contact him directly. Email him at gdominguez10@satx.rr.com or call him at 210-497-0949 (home) or 210-712-0056 (cellphone).

Kevin Durio

Kevin Durio is the founder of Urban Defense Training, a training & certification organization that trains police & military personnel in fitness, fighting, & first-aid. With 25 years of personal trainer experience and 45 years of martial arts training, Kevin continues to do fitness trainings and making speaking appearances. He lives in Boerne, TX.

Joanne Easley

Retired from a career in nursing, Joanne devotes her time to writing fiction. She lives in the Texas Hill Country on a small ranch with her husband and three rescue terriers. Don’t miss her upcoming novel, Just One Look, coming June 24, 2021.

D.J. Fronimos

Debra J. (D.J.) Fronimos shares a five-acre ranch in central Texas with her partner and co-author, Elke, two horses, and a spoiled blue heeler mix. When not writing, she works as an ultrasound technologist, and in her spare time sings in a women’s chorus that has won medals in annual regional competitions. She has a passion for traveling, especially road trips, and indulges it as often as possible, but hasn’t found a way to drive to Europe yet. Besides lesbian romance, D.J. has dabbled in travel essays, poetry, songwriting, and received an award for a professional medical paper.

Mark Giardinelli

Mark Giardinelli is a 2012 graduate of Concordia University Texas where he got a degree in Communications. He is a year-round volunteer on the team for Operation Christmas Child as a Prayer Mobilizer. Operation Christmas Child sends shoeboxes from the West to children around the world and introduces them to Jesus in that way. Mark likes to run and read, but his greatest passion is to know Jesus and tell others about Him, especially children.

Geri Guadagno

In 2003, Geraldine Guadagno, aka Geri, left a finance career on a leaden (not golden) parachute to pursue her childhood dream of writing. She made a happy landing, especially after moving with her family to the Texas Hill Country, a place to which God had seemed to call them. God had plans for Geri's writing career, too and she made it her mission to write what he inspires, stories with HEART: those that Help, Encourage, Amuse, Reach and Teach children and adults. A mild-mannered prose writer by day, Geri can also be a fierce poetry writer by night.

Kady Hinojosa

Born and raised in California, Kady Hinojosa always loved creative writing. However, she took a logic track in college and studied Computer Science. She met her husband, Jose (an Army Aviator), in Washington DC while on active duty in the Navy. After many years of travel, they now live in the Texas Hill Country near kids and grandkids.

The bulk of her career was spent working as a Business Analyst/Quality Assurance expert for financial, and other, websites. After retiring, she returned to her love of writing and wove her IT experience into her debut novel, #HuntedLives.

HK Jacobs

HK Jacobs grew up in a small town in southeast Texas and graduated from Baylor College of Medicine. As she advanced in her medical training, she moved farther and farther away from home—soaring on newfound wings but firmly grounded in her roots. Over the last decade, she has traveled the globe to provide medical care and education for developing pediatric ICU's in low-middle income countries, an investment that is her life's passion. She currently resides in Texas where she continues to balance the many roles in her life—mother, physician, humanitarian, dreamer, and now author.

Sarah Keeling

Sarah helps busy families connect deeply with God. She loves Jesus and her family, especially her husband and two boys.

Sarah has a background in counseling, loves teaching moms and kids how to pray the Psalms, and is passionate about helping people around the world know Jesus. She is the author of Psalm Prayers for Kids and Psalm Prayers for the Nations, and she hosts a family-friendly prayer podcast called Hearts at Rest with Sarah Keeling.

https://www.instagram.com/_sarahkeeling_/

https://www.facebook.com/sarahkeeling.author/

https://www.sarah-keeling.com

Elke Lakey

Elke Lakey, born and raised in the Bavarian town of Augsburg, indulges her lifelong passion for horses by riding with the Tejas Rodeo Rough Riders, an award-winning precision drill team. Growing up her interests were horses, reading and making up stories, and medicine, not necessarily in that order, and she now works in the lab as a medical technologist. Elke has written play reviews and articles for two German fan magazines, and has published fan fiction in both magazines and anthologies. She now vastly enjoys creating lesbian fiction with her partner.

Makenna Lee

Makenna Lee is an award-winning romance author living in the Texas Hill Country with her real-life hero and their two children, one of whom has Down syndrome and inspired her first Harlequin book. She writes heartwarming contemporary romance that celebrates real life challenges and the power of love and acceptance. She has been known to make people both laugh and cry in the same book. Makenna is often drinking coffee with a cat on her lap while writing, reading, or plotting a new story. Her wish is to write books that touch your heart, making you feel, think, and dream.

Armando Maldonado

Armando Maldonado started his 23 year career as a ballet dancer working with world class artists such as Fernando Bujones, Melissa Haden, James Canfield and many others. He danced with the Pacific Northwest Ballet, Oregon Ballet Theatre, and English National Ballet, and became the Artistic and Executive Director of the American National Ballet. He received a number of accolades during his tenure, one of which was a letter from President George W. Bush and First Lady Laura Bush. After retiring from the arts, Armando decided to get his undergrad and subsequently his masters in finance and begin an entirely new career in finance for a bio-tech giant as the merger and acquisitions manager of valuation and risk assessment. After witnessing the horrific violence of the 2020 riots, Armando decided to become more politically and socially involved with his community which had a direct impact on his decision to become an expert on the driving forces of the violent social movement under the guise of "Social Justice". He is very excited to help educate and assist others in understand the threat and dangers of this violent movement as well as prepare on how to combat the threat with information for better decision making.

Ron Martinelli

Dr. Martinelli is a retired San Jose, CA police detective, a nationally renowned forensic criminologist and death investigator who leads the nation’s only multidisciplinary Forensic Death Investigations Team. Ron enjoyed an exciting and diverse career in law enforcement and remains active as a much sought-after expert in the legal, forensic and law enforcement communities. Ron and his wife Linda reside on a ranch in the Texas Hill Country, where they raise champion bucking bulls for competition in the Professional Bull Riders circuit. The couple frequently travel the world for work and pleasure. Ron is a prolific writer and a popular author in the law enforcement and forensic community.

Ed Mergele

Ed Mergele, a sixth generation Texan, has lived in Kendall County, Texas with his wife, Mary Lou, for over 50 years. He majored in history at the University of Texas and was a staff writer for the first Handbook of Texas at UT. Ed proudly served his country in the U.S. Navy during World War II and the Korean War. He is a published author of many military and southwest historical books, newspaper articles, and short stories.

Eric Robert Morse

Eric Robert Morse is a Hoosier by birth and a Texan by the grace of God. He is the author of several books including the Amazon Bestselling theory of political economy 'Juggernaut', as well as a critique of behavioral economics 'Psychonomics', a collection of essays on the Trump years 'Tearing at the Seams', and two novels. When he is not busy attempting to make sense of a crazy world, he enjoys exploring the Texas Hill Country with his wife and two amazing daughters.

Chris Mullen

Chris Mullen is an Author from Richmond, Texas. He grew up listening to stories of the old west, imagining he was right there fighting for survival in an unforgiving time. He graduated from Texas A&M University in 1997 and began his teaching career. Enjoying over 20+ years in the classroom, both in Kindergarten and PreK, Chris’ imagination and love for storytelling blossomed. Having spent a lifetime devoted to young children, Chris encouraged and guided their development of an active imagination. Because of his dedication and love for the classroom, Chris was awarded the 2019 Connie Wootton Excellence in Teaching Award presented by the Southwest Association of Episcopal Schools (SAES). His novel, Rowdy: Wild and Mean, Sharp and Keen, the first book of his Rowdy western adventure series was named WINNER in the 2020 American Fiction Awards, 2020 Best Book Finalist, and 3rd Place WINNER in the Selah Awards, all in the western category. Chris has released the next two books in the series, ~Redemption and ~Dead or Alive, with Wise Wolf Books and is currently working on the next Rowdy installment.  Follow him on Facebook & Instagram @chrismullenwrites, and Twitter @cmullenwrites, or contact him directly at chrismullenwrites@gmail.com.

Jamie Murray

Jamie Murray is a writer as well as a CFO at the commercial construction company she owns and operates with her husband in San Antonio, Texas. Jamie became a mother at seventeen years old and went on to earn a bachelor’s degree in sociology and a master’s degree in Women’s Studies at Texas Woman’s University in North Texas. Before becoming an entrepreneur and author, Jamie was a high school English teacher for many years. Now, she spends her days juggling the demands of running a family and a company while building a brand centered around saying out loud what blended families all over the world are managing in silence.

Jolene Navarro

A seventh generation Texan, Jolene’s life, much like her stories, is filled with family, faith, and all of life’s wonderful messiness. She teaches art in downtown San Antonio and enjoys living in the Texas Hill Country.

Phyllis Clark Nichols

Phyllis Clark Nichols and her husband, Bill, make their home in Boerne, TX. They enjoy the arts, traveling, reading, writing, and spending time with interesting people. Phyllis grew up studying music and reading books. She helped to found KALEIDOSCOPE Network, Inc., a national cable television network featuring health and disability programming. Phyllis has also been a recording and concert artist appearing for state conventions, conferences, civic groups, and churches. She now spends her time writing, serving her church, doing short-term missions, and serving on numerous boards and advisory boards.

John C. Payne

John C. Payne was born in Chicago but moved to Wisconsin as a youth. He entered the U.S. Army in 1959 after completing an ROTC Program in college. John served with units in Long Binh, Qui Nhon, and DaNang during the Vietnam War. He has owned a small vending machine business and a special-purpose communications company, and became Vice-President of a national bank. He also spent several years in the field of health care administration, and holds a B.S. degree from St. Norbert College in DePere, WI and a Master’s in Public Health Administration from the University of Michigan, Ann Arbor, MI. He loves to write and teach. John was an adjunct professor in health care and business at several universities in Wisconsin and Texas. He’s published several books, mostly mysteries and one in the sci-fi genre.

Beto Pena

Beto Pena is a former Navy Helicopter Rescue swimmer and National High School and Collegiate Speaker. He lives in Boerne with his princess wife and teenage son. They have been involved in church ministry for over 20 years and loves helping people discover who they are in Christ. This led to writing the book series “Designed to Be You.” The 3rd book of 9, which introduces a relationship with Jesus is coming soon!

Cheryl Peña

Cheryl Peña was born in San Antonio, Texas to a Hispanic-American father and British-American mother. She developed an early interest in art and language, winning first place in the National Language Arts Olympiad when she was eleven years old. She studied art and photography at the University of Texas – San Antonio, graduating with honors in 2000. Upon the death of her twin sister in 2014, she decided to write professionally in her sister's honor. Her first novella, a suspense thriller titled The House of Wynne Lift, was published in 2021 and won the Literary Titan Gold Book Award.

Steve Ramirez

Steve is an outdoor and conservation author who lives and writes in the Texas Hill Country. An avid fly fisherman and certified Texas Master Naturalist, Steve is passionately involved in promoting the preservation and conservation of the rivers, canyons, forests, and grasslands of his beloved Texas Hill Country. He is an avid hiker and world adventure traveler who has explored four continents, but who always seems to return home to the spring fed Hill Country streams of Texas.

Melanie Snitker

Melanie Snitker is a USA Today bestselling author who writes contemporary inspirational and sweet romance stories focused on faith, love, and family. She has enjoyed writing fiction for as long as she can remember. Melanie lives in Texas with her husband and two children, who keep their lives full of adventure.

Kevin Thompson

Kevin Thompson lives in the Texas hill country with his wife, Sarah, and their five school-aged kids. He formerly served as chief of staff for Texas Representative Dan Branch and has spent the last ten years writing a regular column in his local paper. He studied communication and ministry at Abilene Christian University before completing an MBA at The University of Texas at Austin. Thompson is now in commercial lending. He and Sarah have roots in Tennessee, but, like volunteers before them, they now fight for freedom in Texas.

Jason M. Waltz

Jason M Waltz reads, writes, edits, publishes, and promotes heroic storytelling. Jason believes in being inspired by heroes and in inspiring others through sharing heroes in writing, especially with our youth and potential leaders. He has published numerous heroes at Rogue Blades Entertainment (RBE), and he is honored to further explore the concept of heroics through the nonprofit Rogue Blades Foundation (RBF). Jason is also an experienced facilitator of writing and publishing advice through public presentations at libraries, schools, writing camps, and other venues in programs, seminars, writing clubs, and extracurricular activities covering most forms of storytelling.

Renee' Willis

Renee’ Coale Willis has a thirty-year career as a professional singer/songwriter in the country music industry. She has had songs recorded by music artists in the U.S. and abroad, and is additionally writing inspiring books with her passion, spirituality, and wit on full display. Renee’ divides her professional writing time between Nashville, Tennessee, and the Texas hill country.

Teri Wilson

USA Today Bestselling Author Teri Wilson writes heartwarming contemporary romance with a touch of whimsy. Three of Teri's books have been adapted into Hallmark Channel Original Movies by Crown Media, including UNLEASHING MR. DARCY (plus its sequel MARRYING MR. DARCY), THE ART OF US and NORTHERN LIGHTS OF CHRISTMAS, based on her book SLEIGH BELL SWEETHEARTS. She is also a recipient of the prestigious RITA Award for excellence in romantic fiction for her novel THE BACHELOR'S BABY SURPRISE. Teri has a major weakness for crowns, cute animals and pretty dresses, and she loves ballet and Audrey Hepburn films.